Our Story
We’re a group of UK voters who care about animals and want to make a difference. Polling shows that 72% of UK voters want stronger animal protection laws, yet little meaningful progress is happening. We want to build a movement of engaged voters to hold politicians accountable to the widespread support for animal protection in the UK.
We focus exclusively on farmed animals because they are by far the animals who are most harmed by society currently.
Read about our political asks.
1.2 Billion
farmed land animals killed for food each year in the UK
2.5+ Billion
fish are killed for food each year in the UK
of farmed pigs in the UK are gassed using Co2
88%
